Fish markets can be overwhelming. Knowing what signs indicate freshness and quality ensures a great purchase every time.

Evaluating Freshness

Look for clear eyes, bright red gills, and firm flesh as indicators of freshness.

Avoid fish with dull color or an ammonia-like smell to guarantee quality.

Choosing Fish by Season

Seasonal fish tend to be more abundant and priced better, reflecting natural migration patterns.

Ask vendors about recent catches to select the freshest options.

Sustainability Considerations

Selecting fish that are caught or farmed responsibly supports marine life conservation.

Look for certification labels and discuss sourcing with your market vendor.

Storage and Transport

Keep fish cold and transported properly to maintain freshness until cooking.

Use insulated bags and ice packs for longer trips home.